By Matilda Rudd For Daily Mail Australia
Published: 23:38 EDT, 28 December 2021 | Updated: 23:40 EDT, 28 December 2021
A mother-of-two who quit her job at Mecca to produce handmade crystal candles sold $100,000 worth of stock on Boxing Day and now runs a multi-million dollar business.
After her father passed away in March 2019, Janelle Palibrk traded her nine-to-five as a fragrance specialist to launch her own candle company, Myles Gray, with an initial investment of just $500.
Two years later, the Melbourne mum, 30, is at the helm of a brand with an estimated value of $2.5million that is stocked in more than 40 retailers across Australia and enjoys successful partnership with fashion label, Decjuba, and actor, Sam Frost.
She has 12 staff helping to pack orders including her employee - and husband - Nathan.
On Sunday Ms Palibrk's business sold $100,000 worth of its popular 'Mystery Boxes' in the space of 24 hours.
Janelle Palibrk quit her job at Mecca to sell handmade crystal candles (pictured) in March 2019 with an investment of $500; she now runs a multi-million dollar business
Ms Palibrk's brand, Myles Gray, is stocked in more than 40 retailers across Australia and enjoys successful partnership with fashion label, Decjuba, and actor, Sam Frost (pictured)
The limited-edition kits, which contain a mix of stock including candles, diffusers and crystals to the value of $200, are sold on special for $99 four times a year and always attract keen customer interest.
But Ms Palibrk told Daily Mail Australia she was 'overwhelmed' by the sales which occurred organically without a single influencer endorsement or paid promotion.
'This time in particular was crazy. It's purely our customers absolutely loving our brand and feeling so loved and seen,' she said.
'We reply to every message, give the best service possible, and have the fastest shipping times in the industry. Our customer is what is most important to us.'
Made from hand-poured natural soy wax and lead-free cotton wicks that burn for 55 hours, each candle costs $54.95 and comes with an affirmation that customers can recite as a mantra for positivity while they light their purchase.
Ms Palibrk (left) makes her candles (right) from natural soy wax and lead-free cotton wicks that burn for 55 hours
Ms Palibrk (left) runs the business with the help and support of her husband, Nathan (right)
And unlike other crystal candles on the market, the scents of Ms Palibrk's hand-poured creations are expertly matched to the healing properties of specific stones.
Ms Palibrk believes sales have surged during Australia's latest lockdowns because more people are prioritising their mental health.
'Everyone is taking a moment to slow down,' she said.
'When I created the brand it was after my father had passed, a huge trauma. I am certain for some Covid-19 has been exactly that, so this is our way of connecting.'
Unlike other crystal candles on the market, the scents of Ms Palibrk's hand-poured creations (pictured) are expertly matched to the healing properties of specific stones
Ms Palibrk insists that crystals are for everyone, even those who are do not subscribe to spiritual healing or natural practices such as homeopathy.
‘Crystals emit different vibrations and they offer an amazing source of energy to lean on during challenging times,’ she said.
Once regarded as the pursuit of hippies and crackpot healers, crystals have piggybacked on the global wellness craze to become a multi-billion dollar industry.
Instagram hashtags for #crystals reach into the tens of millions, while whole TikTok accounts are dedicated to videos on their healing properties.
Customers can order candles, diffusers and room sprays online from the Myles Gray website.
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